Tip3: Populate it and they’ll come.
June 1st, 2010
Put content on the wiki; direct people to it using email.
This tip seems a bit counter-intuitive. I mean, that sentence originates from the "Build it and they will come", which has become somewhat of a sarcastic statement. And that also the way the authors meant it. You need great content, that's for sure, but you need to open people's eye to where that content is.
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Wikis in Plain English
January 26th, 2010
In case you haven't seen this one, it surely is a great introduction to wiki's: what are they used for, and how to do it. It currently has 1,049,386 views and rising!
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